Product Marketing Manager
Job Location: Hudson, WI

Who We Are:

ALULA is the leading unified smart security company, which empowers partners to simplify the connected experience. ALULA’s flexible solutions enable our partners to efficiently deliver and adapt security to the needs of today’s modern home and business owners. Partners trust and rely on ALULA’s flexible and complete solution to just work and help grow their business.

Who We Are Looking For

General Description:

The Product Marketing Manager position requires an experienced, reliable and task-oriented person who enjoys working in a growing multi-state business. The role is a member of the Alula Marketing team focused on the development of our product positioning, messaging and go-to-market strategy for the Alula portfolio of products and services. The Product Marketing Manager is a key contributor to the successful launch of new products, assessment of competitive threats in the marketplace and ensuring that all product launches are completely & consistently supported with new collateral. This position will partner with our Customer Success, Sales and Product management teams to gather feedback, develop, and deliver clear messaging for Alula products and services with the goal of driving adoption, utilization, and prospect satisfaction. This role requires strong attention to detail and complete confidentiality.

Responsibilities including but not limited to:

  • Lead and execute multi-channel product launches and/or adoption campaigns from conception through to post-launch measurement and reporting
  • Partner with members of the Product Management and Marketing teams to develop positioning and messaging of market-centric package offerings and campaigns
  • Work with content lead in the development of communication tools and collateral to promote new features, functionality, and services to both prospects and existing customers (e.g. sales collateral and rollout/release communications such as demos, presentations, release videos, client emails, FAQs, etc.)
  • Create and maintain sales and marketing assets, including website, field enablement tools, how-to-guides and overall communication strategies
  • Work with customers to craft & develop compelling customer success stories, videos whitepapers, presentations, how to guides etc
  • Develop key performance indicators (KPIs) to track the effectiveness of new product and partner marketing go-to-market strategy and delivery, as well as existing product adoption initiatives
  • Partner with the Marketing creative team member(s) in the creation of product-related blog posts, case studies, white papers, and collateral
  • Develop and maintain ongoing knowledge and mastery of the buyer/customer profiles
  • Develop and maintain an understanding of how Alula products compare to competition and market needs
  • Perform special projects as directed by management
  • Other duties as assigned

Work Experience and Skill Requirements:

  • Bachelor’s Degree in Marketing or equivalent work experience
  • Minimum of 3 to 5 years relevant experience in Product Marketing
  • Experience with B2B Marketing
  • Ability to think strategically with a proven ability to identify opportunities, form compelling business cases, and again support from cross-functional stakeholders.
  • Possess strong analytical skills to develop KPIs and understand the effectiveness of key projects or initiatives
  • Demonstrated strong project coordination and management skills
  • Experience working with data, preferably in a Customer Relationship Management system such as Salesforce or equivalent.
  • Ability to manage multiple initiatives in a fast-paced, results-driven environment; create and execute initiatives on time
  • Rigorous attention to detail and a can-do attitude
  • Excellent organization and time management skills with an ability to think proactively and prioritize work
  • Self-starter with a curiosity for the product space
  • Must possess high degree of professionalism and proven ability to work with confidential information.
  • Advanced Microsoft Office skills, with an ability to become familiar with firm-specific programs and software


Working Environment:

  • General office environment: Works generally at a desk in a well-lighted, air-conditioned cubicle/office, with moderate noise levels.
  • Long-distance or air travel as needed. – not to exceed 25% travel

Physical Demands: 

  • Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.
  • Some walking and standing relative to interaction with other personnel.