PRIVACY STATEMENT

Last Updated: March 1, 2024

This is Alula’s Privacy Policy. The Privacy Policy applies to our website: http://www.alula.com, Alula Connect and any mobile platforms or applications operated by Alula; and (ii) any combination of products and services we provide or which can be purchased or accessed via any User Interface (the “Services”). It also describes your choices regarding the use and access of your personal information.

WHAT INFORMATION DO WE COLLECT?

When you interact with Alula, we collect information that can be used to uniquely contact, identify or locate you (“Personal Information”).

Information that is Automatically Collected

When you use our website, or apps or other user interfaces, Alula automatically collects and stores certain information from or about you from your computer or other electronic devices through which you access, browse, download or receive the Alula User Interfaces. Information we automatically collect includes:

Your IP address
Browser type
Device type, model and ID
Referring or exiting pages
Website interaction history

Alula and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

Enrollment Data

When you enroll as a subscriber to Alula Services, we may collect and store Personal Information about you, such as:

Your name
Account number
Password
User profile information
Home or business address
Phone number
Email address
Plan selection and other purchase details
Emergency contact information

Security Device Data

When you utilize our Services, you may provide us with certain information, once your system is activated, or from direct interactions with your account. Alula receives this information from devices that are monitored or controlled by Alula, and we may also receive and collect such information from third parties, such as your Security Professional. The information we receive may include the following:

Home or business size
Home or business system configuration
Sensor zone names
Account information (schedules, devices monitored, mode, automation settings, device settings)
Performance of security devices (heating and cooling information, light or other fixture settings, usage logs)
System status
System event records and alarm frequency
Family members, ages, disabilities
Energy consumption data
The mobile device camera is used, with user permission, to read QR/barcode data. This data is used to enroll new sensor and camera equipment into your account. The phone camera image is discarded immediately and is not stored within the app or platform.
Location information from activated location-based services or devices, such as location-activated arming reminders and thermostat adjustments and sensors.
Security camera video and/or audio recordings from your monitoring equipment (visual verification services, doorbell cameras, cameras, image sensors, or other connected devices that may be installed in your home by your professional security service provider) may be collected and stored as part of your security service plan. This data is presented for your use via the mobile app, and may be used to dispatch first responders to your premise in a video/audio verified alarm event.

Mobile Device Data

When you utilize our mobile application, you may provide us access to specific categories of mobile device data in support of app functionality and operation. Data types and purpose of use include:

Category	Data type	Description	Purpose
Location	Precise location	Yours or your device’s physical location within an area less than 3 square kilometers.	App functionality – Location data is used ephemerally to configure the address and time settings of installed security equipment. This permits home automation functions to accurately compute sunrise, sundown and various time based actions.
Personal info	Name	How you refer to yourself, such as your first or last name, or nickname.	Account management and App functionality – Personal info may be entered by the app user as they create additional users of their security system. This information is used to authenticate those users as well as to identify their usage of the security equipment installed at the protected property
	Email address	Your email address.
	User IDs	Identifiers that relate to an identifiable person. For example, an account ID, account number, or account name.
	Address	Your address, such as a mailing or home address.
	Phone number	Your phone number.
Messages	Other in-app messages	In app chat messages associated with the messages service.	App functionality – Your security service provider may optionally enable an in-app messaging service which allows app users within your account to message one another as well as communicate with dispatch personnel during security events.
Photos (images) and videos	Photos / Images	Your photos.	App functionality – Image data is captured and collected when activating, provisioning, and configuring your security equipment
Microphone and audio	Other audio	Other audio files you created or provided.	App functionality – The microphone may be used to deliver two-way audio to camera security equipment installed at your home or business. This data is used ephemerally/not stored.
App activity	App interactions	Information about how you interact with the app. For example, the number of times you visit a page or sections you tap on.	Analytics – Used to improve app workflows and improve app usability.
App info and performance	Crash logs	Crash data from the app. For example, the number of times the app has crashed on the device or other information directly related to a crash.	Analytics – Used to diagnose and fix bugs or app crashes.

Data protection and privacy laws in your state or country may impose certain responsibilities on you and your use of security cameras, connected doorbells and other devices with recording capabilities. You (not Alula) are responsible for ensuring that you comply with any applicable laws. For example, you may need to display a notice that alerts visitors to your home or business that they may be recorded using security cameras and other devices with recording capabilities. Alula takes no responsibility for your compliance with these laws.

HOW DO WE COLLECT INFORMATION?

Alula collects and maintains Personal Information

Directly from you
Through the security devices you have chosen to install
Through communications with our partners, which may include your Security Professional central stations and other service providers
From our website through cookies or other tracking technologies

WHAT INFORMATION DO WE KEEP?

Alula retains your information as needed to provide our Services. We will retain and use your information as necessary to comply with our legal obligations and in accordance with our commitments.

WHERE DO WE KEEP YOUR INFORMATION?

Alula retains your information in the United States on our servers.

HOW DO WE SHARE YOU INFORMATION?

Alula may disclose your Personal Information:

as necessary to provide the User Interfaces and Services to you;
to your service provider (Alula Dealer), the company through which you subscribed to our Services;
to the central station selected by you or your Security Professional to receive alarm signals and coordinate emergency response;
an entity who works on our behalf to provide the Services (these entities agree not to use the Personal Information we provide to them beyond what is necessary to assist us);
to provide you with information that you request
to respond to your questions or concerns
to notify you about additional products and services that may interest you
as necessary, for our business purposes; and
as required or permitted by law.

In addition, we may anonymize or de-identify your information and convert it to a form that cannot be used to identify you (“Aggregated Data”). We may utilize this information for a variety of purposes, including improvement of our products and services. Alula will not share personally identifiable information about you without your consent.

We do not sell and will not give your Personal Information to any other entity for any marketing purposes. We may use your Personal Information to communicate with you about our Services.

Information Protection

Alula follows reasonable physical, electronic and managerial procedures designed to safeguard and secure your data and Personal Information. However, no company can fully eliminate security risks associated with data transmission services. We use multiple layers of security to protect your Personal Information and data, including firewalls, intrusion detection tools and antivirus software.

Right to Access, Correct and Delete Personal Information

You may view, update, or delete your Personal Information at any time by following the links at www.alula.com. Changes to your user profile on the Alula User Interfaces may not automatically change the records of your Alula Dealer. You should contact your Alula Dealer directly to make changes to its records.

Third Party Websites

From time to time, Alula may offer hyperlinks to third-party websites from our User Interfaces. The third-party websites are not under Alula’s control. Alula is not responsible for, and this Privacy Policy does not apply to, the privacy practices any companies that Alula does not own or control.

Utilizing our User Interfaces from Outside of the United States

If you are utilizing our User Interfaces from outside the United States, please be aware that your information may be transferred to, stored or processed in the United States, By using our Services, you understand and consent to the transfer of your information to our facilities in the United States and sharing of your information with the third parties described in this Privacy Policy.

Your California Privacy Rights

California Civil Code Section 1798 gives California residents the right to request to see what Personal Information we maintain about you and to request that the Personal Information be deleted. if you choose to delete your Personal Information, it may not be possible to continue to utilize our devices or Services. To make such a request, please contact us using the information provided below.

Changes to this Privacy Policy

Alula may change or modify this Policy at any time. We encourage you to check this Privacy Policy often to review any changes. If we make any change to this Privacy Policy, we will always update the “Last Updated” information at the top of this Privacy Policy.

Contact Information

If you have any questions, concerns, or suggestions regarding this Privacy Policy, please contact us at:

support@alula.net

Alula
428 Minnesota St.
Suite 300
St. Paul, MN 55101