Director of Demand Generation
Job Location: Hudson, WI

Who We Are:

ALULA is the leading unified smart security company, which empowers partners to simplify the connected experience. ALULA’s flexible solutions enable our partners to efficiently deliver and adapt security to the needs of today’s modern home and business owners. Partners trust and rely on ALULA’s flexible and complete solution to just work and help grow their business.

Who We Are Looking For

General Description:

The Director of Demand Generation requires an experienced, reliable and task-oriented person who enjoys working in a growing multi-state business. The Director of Demand Generation will be a critical member of the sales and marketing leadership team who will focus on developing and executing marketing campaigns and strategies designed to exceed monthly, quarterly, and annual revenue goals. This role reports to the VP of Marketing and will lead our growing Sales Development Representative (SDR) organization. The Director of Demand Generation will be responsible for building a high-performance SDR team to increase demand for Alula products/services and will work closely with marketing and field sales departments to maintain an understanding of the evolving market. This role requires strong attention to detail and complete confidentiality

Responsibilities including but not limited to:

  • Develop multi-touch, multi-channel new customer acquisition plans that align with corporate goals
  • Responsible for the creation and management of the lead funnel to nurture and generate demand via website, email, social, events, direct mail, effective use of content and webinars, SEO and paid media
  • Leverage account based marketing (ABM) activity to pursue highly qualified accounts
  • Lead, manage and drive results of the Sales Development Representative team
  • Generate new leads/demand for Regional and National Outside Sales team
  • Generate and close small to mid-market partners over the phone
  • Support the process of identifying strategic trade-shows, and execution support of these and other more vertical lead development initiatives
  • Work with other marketing team members to design and coordinate monthly online events
  • Deliver monthly business reviews through tracking program results, measuring program success, ROI, and key reporting metrics
  • Work with product marketing to execute demand generation programs designed to drive revenue across various buying personas and key segments of opportunity
  • Utilize and maintain Salesforce.com and other firm specific programs and software
  • Perform special projects as directed by management
  • Ability to travel long distance or air as needed; up to 25% travel.
  • Perform other duties as assigned

Work Experience and Skill Requirements:

  • Bachelor’s Degree in Business Administration, Marketing or equivalent work experience
  • Entrepreneurial spirit, and a sense of urgency to achieve goals
  • Minimum 8 years marketing or equivalent experience with minimum of 3 years of experience in Demand Generation driving B2B marketing activities and 3 years of experience leading an SDR team
  • Deep Marketing Automation expertise – campaign creation, reporting, analytics and integration
  • Proven strong management and leadership skills
  • Ability to hire and inspire a high energy and performing SDR team
  • Excellent organization and time management skills with an ability to think proactively and prioritize
  • Demonstrated ability to influence and work in cross-functional team environment
  • Must possess high degree of professionalism and proven ability to work with confidential information.
  • Hands on experience with Pardot and Salesforce.com CRM software
  • Ability to meet all assigned deadlines
  • Experience with general business office procedures

Working Environment:

  • General office environment: Works generally at a desk in a well-lighted, air-conditioned cubicle/office, with moderate noise levels
  • Long-distance or air travel as needed. – not to exceed 25% travel

Physical Demands: 

  • Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.
  • Some walking and standing relative to interaction with other personnel.