Alula Wins 2019 ESX Innovation Award For BAT-Connect

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First communicator to upgrade legacy systems to triple-path connectivity, video surveillance, 5G-ready technology, and a modern touchpad

PAUL, MN – JUNE 4, 2019 – Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ Platform, was awarded a 2019 Innovation Award for its BAT-Connect Communicator at this year’s Electronic Security Expo (ESX) in Indianapolis.

ESX’s Innovation Awards–which are open only to security professionals–recognize excellence in the industry, rewarding products and services that benefit the consumer while also supporting security professionals’ revenue and customer growth.

“In the past two months since we launched BAT-Connect, we’ve received tremendous support and positive feedback from security professionals, customers and our industry partners,” said Brian McLaughlin, CEO, Alula. “Being recognized with the ESX award for innovation underscores that this is truly a game-changing product that will revolutionize the takeover business and help our partners solve the 3G sunset challenge.”

The ESX Innovation Award marks the second time the BAT-Connect Communicator has been honored since its official launch at ISC West in mid-April. Judges at that conference, which is the largest converged security event in the U.S., named the BAT-Connect the New Product Showcase Award winner in the Residential and Monitoring Solutions category.

Judges recognized Alula’s BAT-Connect Communicator for being the first interactive communicator to provide Wi-Fi, IP and the new CAT-M1 communication paths outside the home or business. Judges also commended the device for being the first communicator to enable legacy security panels to utilize a modern touchpad for onsite control and status, as well as the first to leverage CAT-M1 cellular technology, the IoT band for 4G and 5G networks.

The BAT-Connect allows customers to instantly upgrade and modernize their legacy security systems. The device incorporates video surveillance and home automation functionality as well as the ability to add a modern touchpad to replace aging LED keypads.

Powered by the encrypted, lightning-fast Alula network, system control is delivered instantly to the smart devices that customers already use and love. Upgrading aging security systems with new capabilities enables security professionals to increase recurring monthly revenue and retain more accounts. Because BAT-Connect provides both IP and the new CAT-M1 cellular technology as primary communication paths, the 5G-proof device doesn’t have the same vulnerability to cellular sunsets as cell-only communicators.

Armed with the BAT-Connect, security installers can streamline their takeover business, cut install time and simplify operations. The easy-to-install communicator is broadly compatible with common panels, giving security dealers a major upgrade for 15 million legacy security systems online today.

About Alula

Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put  today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry.

For more information about the BAT-Connect Communicator, visit https://go.alula.net/batconnect.

Media contact: Laura Cruz, TenorPR for Alula, (917) 406-7517; laura@tenorpr.com.

Alula Launches AlulaConnect, a New Mobile-Friendly Portal to Manage and Streamline Installs for Security and Home Automation Professionals

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Upgraded portal enables mobile set-up, support, troubleshooting and more efficient communications with customers

PAUL, MN – April 30, 2019 – Alula, the leader in smart security and automation systems for professional installers and award-winning inventors of the Connect+ Platform, announced today the launch of AlulaConnect, a new partner portal that makes it easier than ever for security professionals to connect customers to the Alula Platform.

AlulaConnect replaces the previous portal, AlarmDealer.com, which will remain available throughout the year as security professionals begin a phased migration to the new interface at www.AlulaConnect.com.

“A new look, new features and a new name–we have rebuilt this element of our platform from the ground up,” said Brian McLaughlin, CEO of Alula. “We extended the capabilities to elegantly manage the full suite of services: security, video and home automation. Additionally, we aligned this with our Connect family of products as it really brings all the elements of our vertically integrated solution together–from sensor to hub to network and data.”

Thousands of security professionals will see an upgrade to the portal they use to add customers and register devices for their accounts. The rebranded and improved portal–which will lower the total cost of ownership for dealers–offers a simplified, modernized user experience, creating consistency between the popular Alula mobile app and the desktop experience.

“We accomplished this with responsive design that automatically adjusts the page elements to best display on whichever screen you’re using, whether it’s desktop or mobile,” said Corey Plender, Director of Product Management for Alula. “Security professionals need this flexibility to stay competitive in a sector that’s increasingly tech-enabled. The openness of our platform means they can spend less time on management of accounts and more time selling.”

AlulaConnect employs the same open APIs that partners can use to create accounts at point of sale and which allow security professionals to connect seamlessly to their customer-relations management (CRM) systems such as Salesforce.

The upgraded portal enables full remote management of customers’ devices, limiting truck rolls.

Security and automation professionals will use the new partner portal to:

  • Adjust notifications (such as push, email and phone calls) to match their customers’ preferences
  • Set up the Central Station information, including phone number, IP connection, Caller ID number, account number and billing information
  • Manage devices and troubleshoot remotely

Additional functionality planned for future updates include:

  • Ability for end-user to access Connect+ operations and video content
  • Activity and usage based reporting to enhance stickiness and reduce account attrition
  • Monthly details on new activation, including device class reporting

Alula is also updating the portal’s workflow management to simplify the account creation and customer-onboarding process. The AlulaConnect experience is driven by icons that make it intuitive to accomplish the most common tasks in the portal, streamlining data entry and management.

“A portal like this, which makes it easy to communicate with customers and manage accounts with a mobile device, is an invaluable tool for growing our business,” said Ravi Sana, Founder of Allvy Technology Integrators in Spring, Texas. “Security professionals will be thrilled with this upgrade to the account-management portal they know and trust, and they’ll be happy they can access it wherever they are.”

AlulaConnect will also offer improved diagnostic and configuration for communicators and support for Alula network products such as BAT-Connect and Connect+. The portal will feature a framework for enhanced analytic and reporting tools, which Alula will continue to build into the platform.

The new portal will be rolled out to select Connect+ installers in May. It will be available for use with BAT-Connect this summer and open to all users by the end of the third quarter of 2019. Alarmdealer.com will continue to be available throughout 2019 during the transition.

About Alula

Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put  today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. 

Alula Wins SIA New Product Showcase Award for BAT-Connect Communicator at ISC West

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First communicator to provide triple-path connectivity, 5G ready technology and first to enable legacy security panels to utilize a modern touchpad for on-site control

ST. PAUL, MN – APRIL 16, 2019 – Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ Platform, was awarded a New Product Showcase Award in the Residential and Monitoring Solutions category for their BAT-Connect Communicator at ISC West, the largest converged security event in the U.S.

Alula’s BAT-Connect Communicator, launched at ISC West, was commended by the judges for being the first interactive communicator to provide three paths of communication outside the home / business; the first communicator to enable legacy security panels to utilize a modern 7” touchpad for onsite control and status; and the first to leverage CAT-M1 cellular technology, the IoT band for 4G and 5G networks

Beyond solving the looming industry challenge of the CDMA network sunset, the BAT-Connect allows customers to instantly modernize their legacy security systems. The device incorporates video and home automation functionality as well as the ability to add a modern touchpad to replace aging LED keypads.

Powered by the encrypted, lightning-fast Alula network, system control is delivered instantly to the smart devices that customers already use and love. Upgrading aging security systems will enable dealers to increase recurring monthly revenue and retain more accounts. Because BAT-Connect provides both IP and the new CAT-M1 cellular technology as primary communication paths it doesn’t have the same vulnerability to sunsets as cell-only communicators.

“We’re honored to be recognized at this show for our BAT-Connect Communicator, a product that will allow our partners to solve a looming problem by instantly modernizing legacy systems and provide the functionalities the consumer demands,” said Brian McLaughlin, CEO, Alula.

Armed with the BAT-Connect, security dealers can streamline their takeover business, cut install time and simplify operations. The easy-to-install communicator is broadly compatible with common panels, giving security dealers a game changer upgrade for 15 million security systems online today.

About Alula

Alula is the only vertically integrated security and home automation platform purpose-built for today’s independent security and installation professionals. From sensors to hub to network, Alula offers a complete, end-to-end solution and one accountable partner. Today, thousands of partners across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professionals, the Alula platform provides a complete security, automation and video solution for renters, homeowners and commercial installations. Alula is a business-driven platform designed to reduce truck rolls, increase RMR, simplify inventory and put  today’s professional providers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. For more information about the BAT-Connect Communicator, visit https://go.alula.net/batconnect.  For more information about Alula, visit http://www.alula.net.

Media contact: Laura Cruz, TenorPR for Alula, (917) 406-7517; laura@tenorpr.com.

Alula Releases Ultimate Alarm System Takeover Solution, BAT-Connect Communicator

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With the new offering, security and automation partners can easily upgrade millions of legacy alarm systems to add video and automation while delivering a modern, app-driven user interface

ST. PAUL, MN – APRIL 5, 2019 –Alula, the leader in smart security and automation systems for professional installers and the award-winning inventors of the Connect+ Platform, announced today the release of the BAT-Connect Communicator, a device that easily upgrades legacy security platforms and modernizes the mobile experience.

Beyond solving the looming problem of the CDMA network sunset, the intuitive BAT-Connect device smartly bridges intrusion security, video and automation with the Alula iOS or Android App to give security professionals a path to instantly modernize their customers’ experience. Powered by the encrypted, lightning-fast Alula network, system control is delivered instantly to the smart devices that customers already use and love. Upgrading aging security systems will enable dealers to increase recurring monthly revenue and retain more accounts. Because BAT-Connect uses IP as its first form of communication with cell as an optional backup, it doesn’t have the same vulnerability to sunsets as cell-only communicators.

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CSM Corporation Announces Alula to Lease 68,000 SF in Relocation to St. Paul

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Alula leases first floor of CSM’s Midway Innovation Center I

FOR IMMEDIATE RELEASE: CONTACT:
January 9, 2019, Katelyn Childs
612.395.7136
kchilds@csmcorp.net

MINNEAPOLIS – Alula, the leader in smart security systems for dealers, has leased 68,000 square-feet at CSM Corporation’s Midway Innovation Center I in St. Paul. Alula will move from their current headquarters and production center in Hudson, WI to St. Paul.

Midway Innovation Center is located at the intersection of Highway 280 and Energy Park Drive.

The previous tenant was McAfee who vacated the building in May 2018.

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Alula Wins IoT Integration Award, Demos Smart Home Security and Video at ISC East 2018

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November 13, 2018 – Hudson, WI Alula, the leader in smart security systems for dealers, today was recognized with an IoT Integration award for best video security on the eve of the International Security Conference & Exposition (ISC East), the Northeast’s largest security trade show with 7,000 security and public safety professionals. Demos of the award-winning Alula Connect+ security platform including new video cameras and mobile apps will be given at Alula’s ISC East booth # 337 November 14-15, 2018 at The Javits Center, New York.

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Video Automation. And then some.

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Alula has just released an update to our intelligently unified platform that powerfully integrates home security, automation, and now video altogether in a seamless design.

We’ve elegantly enabled it to deliver the premium experience your consumers are looking for and have upgraded it to include important user controls.

Our “Calendar Access” is just one of the features that’s getting noticed. Let’s take a quick look!

Most of today’s platforms force you to continuously scroll through hundreds of clips to find a clip from just last week. With the Alula platform, you now can access the content you want by pressing on the calendar icon in the right-hand corner allowing you to easily search for video clips organized by date.

Even better, the Alula platform automatically captures video for 10 seconds before an event and continues recording for up to an additional 50 seconds after an event for any detected motion. If the motion continues beyond 60 seconds, a second clip will be registered keeping things organized and accessible.

Our approach to managing the content and making it ultra-accessible is just one of the many things we have built to simplify the experience the Alula way!

Ready to add video to your services? Connect with an Alula Expert today and request a demo of our powerful platform.

Brad LaRock Joins Smart Home Security Company, Alula As Vice President of Marketing

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Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing.

HUDSON, Wis., Oct. 23, 2018 /PRNewswire-PRWeb/ — Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing. In this role, LaRock will lead all marketing functions at Alula including security dealer growth and expansion of Alula’s innovative marketing team. LaRock is an experienced marketing leader with a proven track record in the SaaS and technology space.

“The security industry is undergoing seismic changes and unprecedented growth,” said Brian McLaughlin, chief executive at Alula. “The needs of our customers change rapidly, and Brad has years of experience developing strategies that help competitive businesses stay ahead of change and profit from it. Alula’s total solution enables a dealer’s business to reach more consumer types than ever before, making Brad’s job imperative.”

“Security is one of the most dynamic and exciting areas in technology today,” said Brad LaRock, vice president of marketing at Alula. “There are a lot of companies offering smart, connected systems for security, but Alula is the only one offering a simplified solution that’s flexible and scalable enough to put complete control of the system in the hands of dealers and their customers. My career has focused on helping companies grow their businesses smartly and profitably. I’m excited to join Alula to help professional dealers and installers build better, stronger businesses for the future.”

LaRock is an experienced marketing leader with a proven track record in the Software-as-a-Service (SaaS) category. Brad comes to Alula from healthcare marketplace Gravie, where he served as the chief marketing officer. At Gravie, he spearheaded all marketing and communications programs around the company’s mission to help their business customers improve profits while increasing value for the consumer. Prior to Gravie, Brad served as vice president and general manager of MarketForce, a global digital marketing agency at Digital River where he led his teams to help businesses generate demand for their products and services with cutting-edge digital sales and marketing programs.

LaRock has served as an advisor to cause-marketing platform Gelper, and a mentor for the Minnesota Cup business plan competition. He has a Bachelor of Science degree in Mass Communication from Minnesota State University Moorhead.

About Alula
Alula is the only security platform that delivers simplified security for independent security dealers and installers, and the customers who rely on their services and expertise. Today, thousands of dealers across North America have nearly 300,000 active locations secured and connected with Alula. Designed for security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. http://www.alula.net.

Alula Launches Unified Video for Security and Automation

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New Video Solution Gives Alula’s Security Dealers One Platform to Create New Business and Deliver the Market Leading Video Experience

HUDSON, WI–(PR WEB)– SEPTEMBER 25, 2018– Alula, announced today a fully integrated and consumer-friendly video solution that expands the award-winning Alula Connect+ Platform for the home and small business. Combined with a complete line of Alula- branded Security Cameras also released today [link – https://go.alula.net/videorelease], the new Alula Video offering is quicker to install and easier to maintain, with dozens of ways to increase recurring revenue for dealers. Alula Video can be branded by the professional security dealer in the Alula apps for iOS, Android.

“Alula continues to deliver on our promise of being an end-to-end platform provider from our encrypted sensors to in-home hub to IP-first, highly secure network.  We bring it all together to provide our dealers and their customers a connected-home experience that improves their business operations and the daily life for the consumer,” said Alula CEO, Brian McLaughlin. “With Alula Video professional security dealers have a profitable path to offer and deliver more for their business and residential customers.”

Alula video delivers a new suite of services to the professional security dealer channel, embracing the company’s commitment to helping dealers lower account creation costs.  The video service platform can be offered in conjunction with Connect+, or as an extension to the popular BAT Communicator line from Alula – providing the industry with the most flexible interactive service platform in the industry.

Professional security dealers can start competing today with unified video offerings from Alula by visiting: (https://go.alula.net/videorelease); or by calling 888-88-ALULA.

All Your Video – One Integrated App

Alula Video and Alula App on the Alula Connect+ Platform give professional security dealers unmatched integration between security, automation and video in a single powerful interface that provides control of smart home devices, live and recorded video, and the entire security system. Dealers can give their customers the industry’s first fully integrated video experience – not a separate app or hard to manage tab in a complicated menu. Even better, Alula Video uses a hybrid, redundant storage model to keep all the latest video activities locally and in the cloud — unlike current offerings that stop recording if a customer exceeds their data limit.

And the app at the center of it all carries your brand, helping deepen customer relationships that keep recurring revenue coming. Designed for families or businesses with multiple users on different types of mobile devices, the dealer-brandable user experience is the same on all Alula user interfaces – whether on the latest smartphone or tablet, or Alula’s unique, intuitive Android tablet touchpad.

Inside the Dealer-Branded Alula App, customers can:

  • View of all cameras live
  • Talk and listen through enabled cameras
  • Receive motion detection notifications
  • Review recorded video clips
  • Favorite, tag and download video clips
  • Save favorite cameras to the app dashboard
  • Easily navigate a unified timeline of video cameras and security events

 

The Value of Alula Video

Each Alula Video camera takes seconds to install and enroll, can be managed remotely through the Alula AlarmDealer.com portal, and provides enhanced revenue opportunities for new installations of Alula Connect+ or upgrades of systems running on Alula’s BAT LTE Communicators.

“Alula continues to deliver market-leading innovation like this fully integrated video solution that not only redefines the user experience, it also enables dealers to keep costs low, both on initial installations and on-going services,” said Avi Rosenthal – Founder, IoT Consulting. “The connected home market is expanding the definition of home security, so it’s great to see Alula driving innovation for the professional dealers, helping them to deliver state of the art services to their customers.”

ALULA BRANDED SECURITY CAMERAS for ALULA VIDEO

The completely new line of Alula Security Cameras provide the high-performance customers demand and the low-cost dealers require. The new line of cameras can be purchased from Alula or industry-leading distribution partners and include:

  • Alula Doorbell Camera
  • Alula Outdoor Bullet Camera
  • Alula Indoor Mini-Camera with Two-Way Voice
  • Alula Indoor 360 Camera – 1080p with Pan/Tilt/Zoom

Customers can buy from Alula or through leading distribution partners.

 

About Alula

Alula is the only security platform that delivers simplified security for independent security dealers and installers, and the customers who rely on their services and expertise. Today, thousands of dealers across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professional security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. www.alula.net

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Media Contact:
Laura Cruz
Tenor PR for Alula
laura@tenorpr.com
(917) 406-7517

Alula Named Best Security Solution in the CE Pro 2018 BEST Award Winners at CEDIA

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September 6, 2018 – San Diego, CA – Alula was named Best Integrated Security Solution by an independent panel of industry judges and editors from CE Pro Magazine. The Alula Connect+ Platform provides a complete security and automation system for professional installers and security dealers looking for a platform with the simplicity and flexibility to enable immediate and future revenue.

The CE Pro 2018 BEST (Best Electronics Systems Technologies Awards) Award for the Alula Connect+ Platform was awarded in the Control and Automation category, which included integrated security systems, modules, devices, and surveillance cameras. The Alula Connect+ Platform was individually judged on multiple criteria including innovation, functionality, competitive advantages, benefits to the end user and benefits to the integrator.

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