Brad LaRock Joins Smart Home Security Company, Alula As Vice President of Marketing

,

Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing.

HUDSON, Wis., Oct. 23, 2018 /PRNewswire-PRWeb/ — Alula, the leader in smart security systems for dealers, today announced veteran communications executive Brad LaRock has joined the company as Vice President of Marketing. In this role, LaRock will lead all marketing functions at Alula including security dealer growth and expansion of Alula’s innovative marketing team. LaRock is an experienced marketing leader with a proven track record in the SaaS and technology space.

“The security industry is undergoing seismic changes and unprecedented growth,” said Brian McLaughlin, chief executive at Alula. “The needs of our customers change rapidly, and Brad has years of experience developing strategies that help competitive businesses stay ahead of change and profit from it. Alula’s total solution enables a dealer’s business to reach more consumer types than ever before, making Brad’s job imperative.”

“Security is one of the most dynamic and exciting areas in technology today,” said Brad LaRock, vice president of marketing at Alula. “There are a lot of companies offering smart, connected systems for security, but Alula is the only one offering a simplified solution that’s flexible and scalable enough to put complete control of the system in the hands of dealers and their customers. My career has focused on helping companies grow their businesses smartly and profitably. I’m excited to join Alula to help professional dealers and installers build better, stronger businesses for the future.”

LaRock is an experienced marketing leader with a proven track record in the Software-as-a-Service (SaaS) category. Brad comes to Alula from healthcare marketplace Gravie, where he served as the chief marketing officer. At Gravie, he spearheaded all marketing and communications programs around the company’s mission to help their business customers improve profits while increasing value for the consumer. Prior to Gravie, Brad served as vice president and general manager of MarketForce, a global digital marketing agency at Digital River where he led his teams to help businesses generate demand for their products and services with cutting-edge digital sales and marketing programs.

LaRock has served as an advisor to cause-marketing platform Gelper, and a mentor for the Minnesota Cup business plan competition. He has a Bachelor of Science degree in Mass Communication from Minnesota State University Moorhead.

About Alula
Alula is the only security platform that delivers simplified security for independent security dealers and installers, and the customers who rely on their services and expertise. Today, thousands of dealers across North America have nearly 300,000 active locations secured and connected with Alula. Designed for security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. http://www.alula.net.

Alula Launches Unified Video for Security and Automation

, , ,

New Video Solution Gives Alula’s Security Dealers One Platform to Create New Business and Deliver the Market Leading Video Experience

HUDSON, WI–(PR WEB)– SEPTEMBER 25, 2018– Alula, announced today a fully integrated and consumer-friendly video solution that expands the award-winning Alula Connect+ Platform for the home and small business. Combined with a complete line of Alula- branded Security Cameras also released today [link – https://go.alula.net/videorelease], the new Alula Video offering is quicker to install and easier to maintain, with dozens of ways to increase recurring revenue for dealers. Alula Video can be branded by the professional security dealer in the Alula apps for iOS, Android.

“Alula continues to deliver on our promise of being an end-to-end platform provider from our encrypted sensors to in-home hub to IP-first, highly secure network.  We bring it all together to provide our dealers and their customers a connected-home experience that improves their business operations and the daily life for the consumer,” said Alula CEO, Brian McLaughlin. “With Alula Video professional security dealers have a profitable path to offer and deliver more for their business and residential customers.”

Alula video delivers a new suite of services to the professional security dealer channel, embracing the company’s commitment to helping dealers lower account creation costs.  The video service platform can be offered in conjunction with Connect+, or as an extension to the popular BAT Communicator line from Alula – providing the industry with the most flexible interactive service platform in the industry.

Professional security dealers can start competing today with unified video offerings from Alula by visiting: (https://go.alula.net/videorelease); or by calling 888-88-ALULA.

All Your Video – One Integrated App

Alula Video and Alula App on the Alula Connect+ Platform give professional security dealers unmatched integration between security, automation and video in a single powerful interface that provides control of smart home devices, live and recorded video, and the entire security system. Dealers can give their customers the industry’s first fully integrated video experience – not a separate app or hard to manage tab in a complicated menu. Even better, Alula Video uses a hybrid, redundant storage model to keep all the latest video activities locally and in the cloud — unlike current offerings that stop recording if a customer exceeds their data limit.

And the app at the center of it all carries your brand, helping deepen customer relationships that keep recurring revenue coming. Designed for families or businesses with multiple users on different types of mobile devices, the dealer-brandable user experience is the same on all Alula user interfaces – whether on the latest smartphone or tablet, or Alula’s unique, intuitive Android tablet touchpad.

Inside the Dealer-Branded Alula App, customers can:

  • View of all cameras live
  • Talk and listen through enabled cameras
  • Receive motion detection notifications
  • Review recorded video clips
  • Favorite, tag and download video clips
  • Save favorite cameras to the app dashboard
  • Easily navigate a unified timeline of video cameras and security events

 

The Value of Alula Video

Each Alula Video camera takes seconds to install and enroll, can be managed remotely through the Alula AlarmDealer.com portal, and provides enhanced revenue opportunities for new installations of Alula Connect+ or upgrades of systems running on Alula’s BAT LTE Communicators.

“Alula continues to deliver market-leading innovation like this fully integrated video solution that not only redefines the user experience, it also enables dealers to keep costs low, both on initial installations and on-going services,” said Avi Rosenthal – Founder, IoT Consulting. “The connected home market is expanding the definition of home security, so it’s great to see Alula driving innovation for the professional dealers, helping them to deliver state of the art services to their customers.”

ALULA BRANDED SECURITY CAMERAS for ALULA VIDEO

The completely new line of Alula Security Cameras provide the high-performance customers demand and the low-cost dealers require. The new line of cameras can be purchased from Alula or industry-leading distribution partners and include:

  • Alula Doorbell Camera
  • Alula Outdoor Bullet Camera
  • Alula Indoor Mini-Camera with Two-Way Voice
  • Alula Indoor 360 Camera – 1080p with Pan/Tilt/Zoom

Customers can buy from Alula or through leading distribution partners.

 

About Alula

Alula is the only security platform that delivers simplified security for independent security dealers and installers, and the customers who rely on their services and expertise. Today, thousands of dealers across North America have nearly 300,000 active locations secured and connected with Alula. Designed for professional security professionals, the Alula platform provides a complete security, alarm, video and automation solution for renters, homeowners and commercial installations. Alula is a business-driven security platform designed to reduce truck rolls, increase RMR, simplify inventory and put dealers in control of their business, their customers and their revenue. The Alula platform is available nationwide through distributors that cater to the alarm and integrator industry. www.alula.net

###

Media Contact:
Laura Cruz
Tenor PR for Alula
laura@tenorpr.com
(917) 406-7517

Press Release: Alula Mobile Apps Make Security Simpler and Smarthomes Smarter

,

Alula Unifies Applications for the Alula Connect+ Alarm Panel Across SmartPhone, Tablet and TouchPad, Making a Single, Simple Secure Experience HUDSON, WI–(PR WEB)– JUNE, 2018–Alula, the award-winning inventors of the Connect+ Platform, announced today the completion of advanced mobile app integrations that make security and automation simple and more intuitive. With the Alula app, security, […]

Press Release: Alula Launches SmartHome Now – A Unique Home Builder Solution for Security Dealers

Free Smart Home Automation for Homeowners, Lowest-Cost Program for Builders, and Easy-to-Convert Monitored Security Sales for Dealers HUDSON, WI –(PR WEB)—JUNE , 2018—Alula launched its SmartHome Now solution for security dealers who are working with home builders to include smart home automation and monitored security in new home construction. The Alula Smarthome Now solution gives […]

Press Release: Alula Launches Award-winning Two-Way Voice for Home Security

HUDSON, WI–(PRWeb – June 18, 2018) – Alula released a new, award-winning two-way voice capability for the Alula Connect+ Platform that reduces installation, maintenance and upgrade costs for security systems in residential and commercial installations. For top security dealers required to offer two-way voice for alarm verification or offering support-at-the-panel for demanding customers, Alula eliminates […]

ISC West 2018 Wrapup

,

Alula Sponsored: Hottest Products & Trends in Security, Home Automation

, ,

Want to stay up on some of the hottest and most interesting new technology trends in security and home automation? Alula sponsored the CEPro ISC West 2018 Security & Home Automation Webinar & Guide.

You can view the Ultimate Guide Below:

You can view the full post and watch the webinar here.

Alula Launches New iOS And Android Apps For Consumers And Professional Dealer Installers

,

Alula Mobile Applications Combine with Alula Connect+ Alarm Panel to Deliver a Fully Integrated Smart Security Platform for Homes and Businesses

HUDSON, WI–(PR WEB)–APRIL 11, 2018–Alula announces the launch of the Alula mobile application available today on iOS for the iPhone and iPad, and for Android phones and tablets running version 4.1 and up. With the Alula app, security, smart devices and video are seamlessly integrated creating a more engaging experience for consumers seeking more from their security solution. Consumers can easily control their security system while controlling other devices and build scenes like “lock my doors” and “turn off lights” when arming their security system. In addition, dealers can easily brand the app with their own logo, reinforcing the relationship with their customers and letting users forego a wired wall panel altogether. This app builds on the powerful Connect+ wireless smart security platform from Alula. Security has never been this easy and this powerful.

Read more

Alula To Launch New Security Apps, Products And Platform At ISC West

,

Alula Will Demonstrate Its Fully Integrated Smart Security Platform for Homes and Businesses

Alula announced plans to launch a newly integrated suite of mobile software, security and automation products and network services like cloud video that make up the Alula Security Platform. Fifteen-minute demos of the new mobile apps and security panel will be given at Alula’s ISC West booth number 22059, providing professional security dealers, installers and integrators with everything they need to deploy new systems, integrate with consumer-DIY devices or plan takeovers of existing wired security. Dealers can choose from four demos of five minutes each, walking through setup, install and support of an entire smart security system.

Read more

Dealer FAQ

,

Why did we change the company name?

Since the acquisition of ipDatatel and Resolution Products we have continued to do business under our old brands, with the intention of developing a new name for the integrated company.  With the integration complete, we are ready to launch under a new name.

 

What is the new name?

Alula

Read more